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Holi: Rural didis in Jharkhand come up with colours made of spinach, beetroot

Ranchi: Herbal colours prepared by rural women self-help groups patronized by the Jharkhand State Livelihood Project Society (JSLPS) is attracting several buyers this Holi.

The herbal gulal are prepared from different types of natural products. “The SHG groups of Hazaribagh Giridih and Dhanbad district have come up with chemical free gulal this time. They are also professionally packaging and marketing those under the brand Palash owned by JSLPS,” informed an official.

He added that the colours are prepared through natural items and flowers such as marigold, palash and rose. “For example, they have come up with green gulal using palak (spinach) leaves, rose is for pink gulal, marigold for yellow and saffron while beet has been used for red colour and so on,” he said.

Pushpa Kushwaha of Darudih village of Daru block, who is a member of Puja Mahila group said that she had started manufacturing natural gulal since last year, which was in great demand. This year we are manufacturing gulal in four colours—yellow, pink, green and red. The gulal is available for sale through Palash Mart and general counters,” she said, hoping to earn good moolah this season with fall in covid-19 cases.

Baljeet Kaur, associated with the production of herbal gulal in Govindpur, Dhanbad, added, “Till now we have produced about one and a half quintals of gulal. I have earned about Rs 10,000 in a week.”

JSLPS’s CEO Suraj Kumar said, “The manufacturing of herbal gulal under the brand Palash ensures an increase in the income of the didis and encourages entrepreneurship. Herbal Gulal is in great demand during the festival of Holi. People are liking the herbal gulal made by the sisters of Sakhi Mandal under the brand Palash. With this initiative, the didis are getting extra income during the festival. Rural women are becoming self-reliant and creating new success stories by joining the brand Palash.”